Making the science inside skilled work visible.
About the CTE Science Alliance
The CTE Science Alliance exists to make the science inside skilled work visible — to students, families, educators, and policymakers who have never connected CTE to the scientific rigor it actually demands.
We believe the perception problem is solvable. When communities see CTE as serious applied science — not a fallback option — students gain permission to choose these paths with confidence, and employers gain the workforce they need to keep the country running. The science is already there. We're making it visible.
Built by people who know how to change the story.
The CTE Science Alliance was founded by John Doyle and Megan McDonald of Doyle McDonald, a Washington, D.C. strategic communications firm with more than three decades of experience running public affairs campaigns for national trade associations, major corporations, and nonprofits.
John Doyle
With more than three decades of experience in Washington communications and public affairs, John is a nationally recognized expert in earned media strategy. He has represented clients on every major national television news program and in every leading newspaper in the country, and specializes in deep-dive investigative research, engaging content creation, and high-visibility strategic communications campaigns.
Megan McDonald
Megan brings more than 15 years of strategic communications, coalition building, and newsroom management expertise to the CTE Science Alliance. Her work spans national trade associations, nonprofits, and corporations — including deep experience in the energy, workforce, and education policy sectors. She has led organizational newsroom management, industry report production, earned media, and social media strategy for clients across Washington's most consequential policy debates.
Together, John and Megan bring the relationships, communications infrastructure, and campaign execution capacity to move this initiative from vision to national visibility.
Want to be part of this?
We're in conversations with a founding cohort of industry partners now. Reach out to learn more.